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The Canadian Professional Sales Association (CPSA) , commonly known as CPSA, is a Canadian association for sales and marketing professionals. CPSA is a not-for-profit association, with 27,000 members. CPSA has two main member benefits; membership savings and professional development. ==History== The Canadian Professional Sales Association (CPSA) was established in 1874 as the Commercial Travellers Association(CTA). The association’s mission was stated as the “moral, intellectual, and financial improvement and advancement and welfare of its members.” The founding members were business leaders including first president Warring Kennedy who went on to be the mayor of Toronto in the mid-1890s. Travel benefits and insurance programs were the driving forces behind membership then as they are today. And the influence of the founding members attracted Prime Ministers and Cabinet members to the annual “networking” events, the Travellers’ Dinners and Banquets. As for travel benefits, commercial rates were extended by the railway hotels, members received 2 cents off per mile and free sample trunk privileges from the railways and by the 1940s discounts were extended on air travel on Trans-Canada Air Lines or CP Air. There was tremendous growth in the six regional Travellers associations until the late 1950s when the air discounts were eliminated. Major membership declines were experienced by all associations and led to the merger of three (“Ontario”CTA and “Dominion”CTA ) of the six. A national organization formed under the CTA name, with 20,000 combined members, $20,000,000 in financial resources and a staff of 8-10. Between 1988 and 1989, the CTA underwent major organizational changes. The association reorganized its internal structure to focus four major pillars; education (now referred to as professional development), communications, and member benefits (now known as Membership Savings), and information services (now known as Sales Resource Centre). After restructuring, CTA re-evaluated its public image and changed its name to the Canadian Professional Sales Association. The Professional Development Department was charged with educating members through workshops, classes, publications and seminars; membership savings increased and improved member benefits; the communications department concentrated on developing public recognition and awareness of CPSA; the Sales Resource Centre is responsible being a source for Canadian sales and sales management information.〔MacKenzie, H.F. and Fredericks, A.. From Early Commercial Travellers to Professional Salespeople: The Influence of Organized Associations on the Sales Profession - Administrative Sciences Association of Canada, Business History Division, Quebec City, Quebec, June, 2004.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Canadian Professional Sales Association」の詳細全文を読む スポンサード リンク
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